The True Cost movie is the true inspiration behind our creation. It is a groundbreaking documentary film that tells the story of the clothes we wear, the people behind the scenes who make them, and the impact the fashion industry has on our environment.

You cannot watch it and not feel slightly guilty for contributing to the problems addressed in the documentary unless you have never bought any cheap clothes from one of the big highstreet chains such as H&M, Topshop, Zara, Primark and Gap.


Fashion has moved up to the second spot of the most polluting industries; just after the oil industry. You will be introduced to pesticide-infused cotton fields in India, huge landfills in Haiti where a lot of donated used clothes end up, which not only harms the environment but also destroys peoples livelihoods. And you will see how chemicals dumped in water in developing countries has led to a massive rise in cancer and birth defects.

Developing countries with a big textile industry like Bangladesh has seen disasters such as the 2013 Rana Plaza collapse which killed more than 1,000 employees. The building had previously been deemed unsafe but unfortunately profits meant more than workers conditions and so this was bound to happen. Mostly there is nothing that protects the workers, so they are paid less than a living wage, work gruelling hours and are exposed to toxic chemicals.

All these horrors are happening right now. Right now whilst you have young YouTube bloggers who in triumph show off their latest deals to encourage their followers to buy more, people going berserk at Black Friday, and even the average person like you or someone you know who keeps buying because it's cheap, not because it is essential and will be cherished for years to come.

The true cost of cheap clothes is paid by someone else. Find out what we are doing differently to offer an alternative to fast fashion.